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Privacy Policy

Effective Date: 24 July 2025

1. Introduction

Outdoor Iconic ("we", "our", or "us"), operated by Willshaw Ltd (Company No. 14777349), is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information.

This policy applies to all visitors and customers using our website, outdooriconic.com, and its subdomains. By using our website or services, you agree to the practices described in this Privacy Policy and our Terms and Conditions.

2. Definitions and Key Terms

  • Cookie: A small text file stored on your device to help websites remember your preferences and activity.

  • Company: Willshaw Ltd, trading as Outdoor Iconic, registered in the United Kingdom.

  • Country: United Kingdom

  • Customer: Anyone who interacts with our services or places an order via our website.

  • Device: Any device that connects to the internet, such as a phone, tablet, or computer.

  • IP Address: A unique string of numbers assigned to each internet-connected device.

  • Personnel: Employees or contractors acting on behalf of Outdoor Iconic.

  • Personal Data: Any data that can be used to identify an individual.

  • Service: The website and services provided by Outdoor Iconic.

  • Third-Party Service: External platforms used to support our business (e.g., couriers, marketing providers).

  • Website: The Outdoor Iconic website available at outdooriconic.com.

  • You: Any individual accessing or using our services.

3. Information We Collect

We collect personal information when you:

  • Visit our website

  • Place an order

  • Contact our customer service team

  • Subscribe to our email updates

  • Fill out forms or surveys

Personal data may include:

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Order history and payment details

4. How We Use Your Information

We may use your personal information for the following purposes:

  • To process and fulfil orders

  • To provide customer support

  • To personalise and improve your online experience

  • To send order updates and promotional emails

  • To improve our website functionality and content

  • To comply with legal or regulatory obligations

5. Information from Third Parties

We may receive information from third parties including:

  • Couriers and payment providers to facilitate transactions and deliveries

  • Fraud prevention systems to protect customer accounts

  • Social media platforms if you interact with us via those channels

6. Sharing Your Information

We only share your information with trusted third parties where necessary:

  • Service providers such as delivery couriers and payment processors

  • Business partners under strict confidentiality agreements

  • Government or legal authorities where required by law

  • In the event of a business sale, merger, or acquisition

7. Cookies and Similar Technologies

We use cookies to:

  • Improve your shopping experience

  • Analyse site traffic and usage

  • Store your preferences

You may disable cookies in your browser settings, though this may affect some site functionality.

8. Data Security

We take data protection seriously and use a combination of security measures:

  • SSL encryption to protect sensitive data

  • Secure payment gateways for transaction processing

  • Access controls limiting data visibility to authorised staff only

Despite our safeguards, no method of transmission is completely secure.

9. Data Retention

We retain personal data only for as long as necessary to:

  • Provide our services

  • Fulfil our legal and tax obligations

  • Resolve disputes and enforce agreements

10. Your Rights

You have the right to:

  • Access your personal data

  • Correct or update your data

  • Request data deletion (where applicable)

  • Restrict or object to certain processing

  • Request data portability

To exercise these rights, email us at sales@outdooriconic.com.

11. Children’s Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children.

12. International Data Transfers

Your information may be transferred to servers outside your country of residence. We ensure appropriate safeguards are in place where required by law.

13. Links to Other Websites

Our website may link to third-party sites. We are not responsible for the privacy practices or content of those sites.

14. Changes to This Privacy Policy

We may update this policy periodically. Any changes will be posted on this page with an updated Effective Date. Continued use of our services indicates your acceptance of those changes.

15. Contact Us

For questions or concerns about this Privacy Policy, please contact:

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

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