Effective Date: 11 August 2025
1. Introduction
Welcome to Outdoor Iconic ("Company", "we", "us", or "our"), operated by Willshaw Ltd. We use cookies and similar tracking technologies on our website, www.outdooriconic.com ("Website"), to enhance your browsing experience, understand how our Website is used, and deliver relevant advertising.
This Cookie Policy explains:
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What cookies are
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How we use them
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Your choices regarding cookies
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Where to find more information about cookies
2. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or other electronic device) when you visit a website. They allow websites to:
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Recognise your device
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Store preferences
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Understand site usage and performance
3. How We Use Cookies
We use cookies for the following purposes:
Essential Cookies:
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Required for the Website to function
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Support secure login, shopping cart features, and site navigation
Performance & Analytics Cookies:
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Collect information on how visitors use our Website
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Help us improve performance and user experience
Functionality Cookies:
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Remember your settings and preferences (e.g., delivery location, currency)
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Provide personalised content
Advertising & Targeting Cookies:
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Deliver adverts relevant to your interests
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Limit how often you see an advert
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Measure the effectiveness of marketing campaigns
4. Types of Cookies We Use
4.1 First-Party Cookies: Set by us to provide core site functionality.
4.2 Third-Party Cookies: Set by external services (e.g., analytics, social media, advertising).
4.3 Session Cookies: Temporary, deleted when you close your browser.
4.4 Persistent Cookies: Remain on your device until they expire or are deleted.
5. Cookies in Use
| Cookie Name | Purpose | Type | Expiration |
|---|---|---|---|
| PHPSESSID | Maintains user session variables | Essential | Session |
| _ga | Google Analytics – tracks usage | Analytics | 2 years |
| _gat | Limits request rate to Google Analytics | Analytics | 1 minute |
| _gid | Distinguishes users for Google Analytics | Analytics | 24 hours |
| cookie_consent | Stores cookie consent preferences | Functionality | 1 year |
| fr | Facebook advertising and analytics | Advertising | 3 months |
6. Managing and Disabling Cookies
6.1 Browser Settings:
You can control or disable cookies via your browser:
6.2 Opt-Out Options:
Note: Disabling cookies may affect site functionality and limit certain features.
7. Consent to Use Cookies
When you first visit our Website, you will see a cookie consent banner. By clicking "Accept" or continuing to use the Website, you agree to our use of cookies as described in this policy.
8. Changes to This Cookie Policy
We may update this policy from time to time. Changes will be posted on this page with an updated Effective Date.
9. Contact Us
If you have any questions about our Cookie Policy, please contact us:
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Company Name: Willshaw Ltd (Trading as Outdoor Iconic)
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Office Address: Unit 1-471, 39 Ludgate Hill, London, EC4M 7JN
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Registered Business Address: WILLSHAW LTD, 9 The Croft, Castleford, West Yorkshire, WF10 4DG
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Email: sales@outdooriconic.com
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Phone: 07480 067408
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Company Number: 14777349
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VAT Number: GB442751009
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Office Hours:
Mon–Fri: 9:00–18:00
Sat–Sun: 11:30–18:00